THREADED HOME
2018
ART DIRECTION, DESIGN
Creative Director: Chris Dowling
Agency: 214
Development: 213a

Visit Threaded’s website here.
Threaded was started by two women founders looking to create the kind of ethical, beautiful bedding they desired for their own homes. They wanted to build strong relationships with suppliers who shared their values around sustainable practices and elevating their employees. In India, they partnered up with people who were creating change in their industry, from progressive environmental policies to inspiring women working to create new opportunities for themselves and their communities.

In working with Threaded, we built a strong foundation anchored in transparency and crafted a minimalistic brand aesthetic to fit the company's appreciation for simplicity. We designed a full e-commerce website, which also hosts a variety of articles written by the founders about their experience while traveling in India.




© 2018 Maude Paquette-Boulva. All rights reserved.
New York City | Montréal