LA FERMIÈRE
2017
DESIGN, STYLING, NAMING
Creative direction: Chris Dowling
Photography: Chris Dowling
Strategy: Trace Cohen
Agency: 214
La Fermière, a French yogurt brand, is launching in the US. They needed to update their brand identity to a more American style while staying connected to their French roots. To appeal to a US audience, 214 refreshed the packaging with cleaner aesthetics and a new tagline: “Naturally French.”



© 2017 Maude Paquette-Boulva. All rights reserved.
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