Client: Le Mouvement HappyFitness
Photography: Content Content
Video: Content Content
HappyFitness is a Montreal-based company that promotes happiness for women through outdoors activities and healthy eating. The group training sessions take place in parks all over the city where camaraderie and peer support are key to the experience.

For its 5-year anniversary, the company wanted to express a more mature, empowered personality through a full rebrand. In keeping with the already playful nature of the brand and its growing team, this new look balances strength and approachability, and radiates the childhood joy and silliness associated with playing outside with a group of friends.

See all credits and French copy here.

© 2018 Maude Paquette-Boulva. All rights reserved.
New York City | Montréal