LA FERMIÈRE
2017
DESIGN, STYLING, NAMING
Creative direction: Chris Dowling
Strategy: Trace Cohen
Agency: 214
La Fermière, a French yogurt brand, is launching this fall in the US. They wanted to evolve the brand identity to a more American style, while keeping a connection with their French roots and European parent company. 214 came up with the new tagline “Naturally French,” and refreshed the packaging with cleaner aesthetics. 



© 2017 Maude Paquette-Boulva. All rights reserved.
New York City | Montréal